Since 1992, China's National Tourism Administration has sought to increase overseas travel to China by organizing their promotional work according to different themes that change annually. This year's theme is "Catch the Lifestyle", and will be reflected in advertisements, promotional materials, and promotional activities.

Contained within this year's theme is the offer and sincere wish that China's overseas friends will take an interest in and seek to understand the everyday lives of the Chinese people. Yes, the Great Wall and the Terra Cotta Warriors of Xian are great reasons to come to China. But this year, the National Tourism Administration is making the point: there are no tourists in China; there is no distance; it's time to live. Go deeper, immerse yourself; go native: food, costume, residence, entertainment, festival, conversation, custom, leisure--grab all you can, don't hold back--Catch the Lifestyle!

Theme Travel Programs Launched by the National Tourism Administration:

1992 Friendship Sightseeing
1993 Landscape Scenery
1994 Cultural Relics & Historical Sites
1995 Folk Customs
1996 Relaxing Vacation
1997 China Travel Year
1999 Ecology & Environment
2000 New Millennium
2001 Health & Fitness
2002 Folk Arts
2003 Culinary Kingdom
2004 Catch the Lifestyle