Xiao Fei Yang (Little Sheep)

2012-10-26 14:59:00 From: http://english.rednet.cn/c/2007/01/26/1111710.htm

Inner Mongolia Little Sheep Catering Chain Co., Ltd. is a joint-stock company initiated by natural person. The Co., set up in Baotou, which is known as "City of Deer" in August, 1999, mainly deals in chafing dish of special flavor in the form of chain restaurants, combining flavoring and meat processing industry.

Little Sheep chafing dish has changed the traditional way of having quickly boiled mutton slices by dipping flavoring into that without dipping flavoring. The meat from the 6-month old lambs on the pollution free Xilinguole grassland together with the pot base flavoring, containing dozens of excellent invigorants, has produced the famous catering brand--LITTLE SHEEP. The chafing dish, with the unique feature of Mongolian catering culture, is famous for its delicious meet, moderate taste, lasting aftertaste and stable soup flavor.

Little Sheep has 3 full-capital holding subsidiary companies, 5 filiales, one logistics and delivery center, 6 provincial level general agencies (for 8 provinces), 6 city level agencies and 703 chain restaurants. Little Sheep chafing dish restaurants are distributed in 32 provinces and cities, including Hong Kong, in China. In 2002, the Co. passed ISO9001: 2000 International Quality System Authentication and National Green Food Authentication. It has won more than 30 honorary titles in recent years, such as "No. 2 Enterprise among China Top 100 Catering Enterprises",  "No. 1 Enterprise among China Top 100 Growing Enterprises", "China Innovation Prize for Marketing ", "Inner Mongolia Famous Catering", "China Famous Chafing Dish", "China's Top 500 Enterprise". In 2004, "LITTLE SHEEP" was cognized as "China's Well-known Brand" by the State Industrial and Commercial Administration.  In March, 2005, Little Sheep was cognized as a leading state level poverty relief enterprise by the Leading Group for Poverty Relief of the State Council. All these have laid a solid foundation for the sustainable development of Little Sheep.

With customers as the focus of attention, the Co. attaches great emphasis to best quality, good faith and lasting development. Taking "Fine quality is life, excellent service is basis, modern management is instrument and customers' satisfaction is aim" as operation tenet, the Co. has established good faith among customers. Meanwhile, the Co. has driven the development of agriculture, animal husbandry and relevant industries, having brought about significant social benefit.

With the support from all walks of life and the joint effort of the staff and workers, "LITTLE SHEEP" has become China's well-known brand, with unique nationality characteristics. Integrating primary, secondary and tertiary industries, Little Sheep are striving to exploit the world market while consolidating the domestic market. It will also involve itself in capital operation and mold a 100-year restaurant brand.

   

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